Marking a great move, Facebook announced that their video ranking will now mostly be about originality. This message was shared by David Miller, Product Management Director of Facebook, on 6thMay 2019.
This change was made to give a boost to original content creators over those that simply re-record and repurpose videos. This move was made both in the interest of users who consume videos and those who produce it.
The changes that are made is to strengthen the following elements
Loyalty and intent
This includes videos that are saved and those that are sought and watched repeatedly
Video and viewing duration
This is for videos that are at least 3 minutes long and manage to maintain highest engagement rate
The highlight of this decision is that Facebook will be axing repurposed or unoriginal content
With the level of data over-load at the moment, this was a very welcoming news and most users acknowledged and appreciated Facebook. This will also encourage content that adds value to the users and foster creative content makers. The change will reflect on all three Facebook video spaces including news feed, Facebook Watch and other automated video recommendations.