Digital Marketing is a topic that’s swamped with blogs, information and tips. The endless options make it extremely challenging to make a choice and stick through it. We hope this review of best blogs to refer to will give you a list of authors and bloggers that you will absolutely enjoy reading and at the same time find invaluable information from.
SEO and SEM: Moz
by Rand Fishkin and Gillian Muessig
Founded in: 2004
Moz is arguably one the most trusted site for all things SEO. If you’re new, their Beginner’s Guide to SEO is an unmatched resource. SEO is a dynamic topic with changes every week. If you are already familiar with basics, their blogs are up-to-date with tips on what works best. Many of the most experienced SEO professionals contribute posts to Moz’ blog and the editors hand pick content, thus maintaining the credibility and quality of the blogs. So, you can count on any information you find on Moz. It is not only backed by industry leading SEO data but it has the largest SEO community on the globe. It’s insightful, it’s honest.
Moz also has freemium SEO tools that will help you increase your search traffic and understand your audience better. They also have a “Pro” version that includes tools and support forum that will help you reach your SEO goals.
This blog is worth following for their “Whiteboard Friday” posts, where a short video is uploaded each week to discuss a niche topic. With blogs from experts like Dr. Peter J Meyer, one of out favourite blog on Moz is
Blogs on Moz are detailed and well-researched and it’s impossible to imagine a collection of SEO blogs without this one at or near the top.
Content Marketing: HubSpot
Founders: Brian Halligan and Dharmesh Shah
You might know HubSpot as an inbound marketing software program. But, they also have a killer blog collection that covers digital marketing topics. The top content marketing blog features posts outlining the results of HubSpot’s research and experiments (such as How Frequently Should I Post on Social Media?). You can also browse the blog to find roundups of statistics that matter to content marketers. Here is a list of our favourites
you get their type…
On their blog they share insights, ideas and inspiration for marketers and offer how-to guides for beginners on content marketing, blogging and copywriting.
You’ll find tips on blog optimization, WordPress, email marketing and creating effective “lead magnets” for email list opt-ins. This blog is great for keeping up with latest trends in the world of content marketing. There’s even a blog post on how to evolve your blog content in the new age of AI-powered voice search.
In the end, HubSpot’s blog sets the standard for all things inbound marketing and we’re pretty sure their blog is their lead generating machine!
Analytics: Occam’s Razor
by Avinash Kaushik
Avinash Kaushik, the man behind Occam’s Razor, is a digital marketing evangelist and co-founder and chief education officer of Market Motive. He also is a best-selling author of two books, Web Analytics 2.0 and Web Analytics: An Hour a Day.
The blog features excellent customer analytics tips, guides for using social media and data for storytelling, and how to use customer segmentation and multi-channel attribution, among other expert guidance from Kaushik.
Three of our MOST favourite blogs from Avinash Kaushik’s Occam’s Razor blog are
Avinash has dozens of detailed posts on every aspect of web analytics and digital marketing. The blogs cover qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. If you’re interested in analytics, this blog must be your “go to”. Check out the custom reports Avinash provides to get more from your data.
There are so many useful posts here that it’s difficult to focus on just one. He writes on an array of digital marketing topics, offering actionable insights for content strategies and marketing metrics.
Go check out these amazing insightful blogs for yourself and you can thank us later! Happy Digital Discovery to you!